Its only November, but Christmas is almost over on Microstock! Preemptive uploading is one of the key factors for success om mircostock sites.
Upload Early…
The early bird catches the worm. This old saying is especially true for microstock. Planning advertising campaigns takes time, and magazines need to stock up on topics early enough so they won’t be forced into rush jobs.
Right now, the first decisions are being made about what to publish in next spring. Help publishers and advertisers by supplying them with seasonal pictures as soon as possible.
Evidently, this holds true not only for spring but for any other seasonal topics as well. Last year’s pictures may not yet look outdated, but something fresh is always better than recycled material.
But Not Too Early
Now perhaps you think you’re clever, so you start pumping out halloween pictures. But uploading them right now will most likely backfire. Of course it is good not to be too late. But to be too early is just as bad. Campaigns for next halloween are most likely to be planned in late summer, so any pictures uploaded now will get buried under a heap of fresh material that will come in later.
Many buyers of microstock images have their search results sorted by “newest first”. You have to take this into account when uploading pictures. A good time to upload seasonal material is about three months in advance.
For us digital artists this means that now is the time to create our spring pictures, so we have enough in stock to start uploading around Christmas.
