General Information
Shutterstock is one of the “Big Four” microstock agencies. It was founded in 2003 and currently has over 9 million pictures online. With this, it is the microstock site with the largest number of pictures. Shutterstock has invented the subscription pricing system that most other agences now have adopted as well.
Submitting Pictures
If you want to sell your pictures at Shutterstock, you will have to send 10 of them for application. If at least 7 of those are accepted, you can upload as many pictures as you like. If you fail the application review, you can send 10 more pictures after 30 days.
For uploading pictures, Shutterstock offers FTP, a Java applet and a HTML form. They have a small set of basic categories of which you can chose two. But for any kind of graphics, the use of the “Illustration/Graphics” category is mandatory, so you have just a single category left.
Shutterstock has a very useful feature which is the reason why I upload my pictures first on this site: It checks the spelling of your keywords. If you have a spelling error in the keywords, you have the chance to correct it before you upload them to other sites.
Picture Review
The review for your initial batch of ten application pictures is fairly tough, and it might well be that you have to repeat the process. But once you have been accepted, the inspectors are noticeably less picky. The tough application is supposed to make sure that you are really capable of producing high quality content.
For my computer graphics images, Shutterstock has the highest acceptance ratio of all the microstock sites I upload to. Your mileage may vary of course.
Pricing
For a long time, Shutterstock has only been selling pictures via their subscription models that allow customers to download up to 25 picturers a day. Recently they also added pay on demand and extendend licenses, but the vast majority of sales still comes from subscriptions.
When you start out you get $0.25 for each subscription sale and $.81 or $1.08 for on-demand sales. After your lifetime earnings have surpassed $500, $3000 and $3000 these amounts are increased. A full overview of the Shutterstock earnings possibilities can be found here.
Payout
Payouts are made automatically after the month your balance reaches a set limit ($75 minimum, $100 is the default). Supported are Paypal, Moneybookers and check. You will receive the money in the second half of the following month. There have been no problems with Shuttestock payouts so far.
Community
Shutterstock have their own forum system where livley discussions are going on. It is one of the few microstock sites where the forums are not merely a question and answer place but also a place for gossip and in-depth discussion. Furthermore it is my impression that Shutterstock staff are following their forums closer than in any other microstock agency. So if you have something to say, chances are good it will be noticed.
Earnings Potential
Shutterstock has the reputation of being the fastest paced microstock site. New pictures are given a strong preference while older ones fall farther and farther back in the searches. Because of this experience the term “feeding the beast” was coined, meaning that you have to upload continuosly in order to maintain a good position in picture searches. Recently, the search algoirithm was changed, so this effect may not be as strong anymore as it used to be.
My personal experiences with Shutterstock are a bit mixed. When I started I was lucky enough to be featured for over a month on the “New Artists” section which gave a big initial boost to my sales. But after that, my earnings from subscription sales have not been overwhelmingly good. I got a few extended license sales though, and every once in a while there are on-demand downloads. But because uploading is hassle-free, I see no reason not to upload at Shutterstock.
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